Kyle Larson’s merchandise sales are booming in dirt racing world – The Athletic

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KNOXVILLE, Iowa – It’s 4 p.m. Wednesday, 27 hours before Kyle Larson straps onto a sprint car at the 60th Knoxville Nationals, and the line-up in front of Larson’s gleaming white merchandise trailer is 20. .

With fans starting to enter the Marion County Fairgrounds, there are certainly patrons who are also mingling with the t-shirt trailers of other drivers. But Larson’s crowd of clients? It’s in another league.

Inside the trailer, four people help fans select the clothes they want. One of them is Katelyn Larson, Kyle’s wife, who has practically a full-time summer job with merchandise.

“I barely helped her once and I was like, ‘I’m not sure I want to do this again,'” Kyle said. “It’s hard work and I think a lot of the wives and girlfriends who do it are not appreciated enough. It takes time during the week, with the organization and ordering and all that, and then you’ve seen the lines once you’re on the track. You don’t have time to barely breathe.

Between storing the trailer and revamping the shirts at home or selling direct to fans every day on the track, it can be a chore for Katelyn. But she doesn’t question it or see the need to hire someone else to fill her role.

“This is who I am,” she said. “I grew up in this sport and I really love (selling). Interacting with fans is fun and constantly refreshing after what happened last summer.

Of course, what happened last summer is quite a journey. Her husband used a racial insult during a live broadcast of a race sim, was suspended from NASCAR and lost his race to Chip Ganassi Racing, then went to dirt racing – where he won at a pace unbelievable.


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Lionel Messi’s PSG switch to turbocharging merchandise sales – WWD

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PARIS – Paris Saint-Germain confirmed the arrival of Argentinian football giant Lionel Messi on Tuesday after leaving Barcelona after 20 years in a move that is expected to boost sales of football products and his own brand of clothing.

The French club posted a teaser video on Twitter showing jump cuts from the Eiffel Tower, a hand holding a pen signing a contract and the silhouette of the player with the slogans “New diamond in Paris” and “Mercato Update”. The post garnered over 22,000 likes in less than 15 minutes.

The announcement ended a few suspenseful days which saw French fans camping out at the Parc des Princes football stadium in hopes of catching a glimpse of the six-time Ballon d’Or winner. Media provided detailed accounts of his whereabouts, while fans followed the flight path of his private jet, which landed at Le Bourget.

In a tearful press conference on Sunday, the 34-year-old said he wanted to stay at Barca, but the club’s dire financial situation made it impossible.

According to media reports, Messi has entered into a two-year contract with PSG, with a one-year extension option. He will join Neymar and Kilian Mbappé in what has been described as a dream team – provided Mbappé stays at the club.

The deal would be worth € 75million for the first two years, plus a signing bonus of € 25million, confirming Messi’s status as one of the highest-paid athletes in the world. But PSG are poised to recoup the cost quickly, with industry watchers predicting sales of its shirts, produced by Nike’s Jordan brand, could increase by 200,000 to 300,000 units.

The move should also benefit Messi’s own fashion line. Ginny Hilfiger, Founder and Creative Director of MGO Team, the company that developed the Messi brand, said the company has been very successful in the ecommerce world.

“We are delighted that Leo is taking the step. He was delighted to work for Barcelona and stay, but political and financial events occurred which were unfortunate. We know he is the best player in the world and wherever he goes he will shine, ”said Hilfiger, who is Tommy Hilfiger’s sister.

She noted that the Messi brand she designs is a lifestyle brand and does not produce the Barcelona jerseys. Nike makes them.

Ginny Hilfiger has said she expects Messi’s move to PSG to catapult her label’s business. The Messi online store sells a casual lifestyle collection with a sporty twist. The iconic stripes are red, light blue and navy blue, which she says will go well with the PSG squad.

“It’s a bit versatile,” she said. “The colors of PSG are similar to those of Barcelona with red and blue, and the colors of the French flag.” Hilfiger said they need to make sure he will always be number 10.

The Messi brand was launched in September 2019 and has grown to include pullovers, hoodies, sweatshirts and zip-up jackets. The company offers denim and a sustainable collection, as well as accessories. The line is available on Themessistore.com.

According to Maximiliano Ojeda, founder and CEO of MGO Team, the line was shipped to over 110 countries in the first year. “The good thing is that Leo Messi is such a global name, and every movement has an impact, which is always positive as he engages with more people,” he said.

Ojeda noted that Messi had 185 million followers last January, and that figure has risen to over 245 million Instagram followers. “He continues to grow and have more followers,” he said.

Between Instagram, Facebook and YouTube, the Messi brand has 1.6 million followers. “Our target is 2 million by the end of the year,” Ojeda said. Although he said some people would be disappointed if Messi left Barcelona, ​​he expects his path to continue to grow.

Currently, the United States accounts for over 50% of Messi Store’s business. The label is also present in Canada, Germany, Spain, United Kingdom and France. It seeks to expand in the Middle East, South America and China.

The Messi Store is also available as an app on Android and Apple mobile devices. The company expects the number of downloads to be in six digits by the end of the year. He is also planning to live-stream some pre-holiday events and launch duty-free shops near Tommy Hilfiger and Ralph Lauren.

The current bestsellers are tops, t-shirts and hoodies, Ojeda said. Another novelty is the expansion of the Messi brand into underwear, swimwear, socks and loungewear, which is expected at the end of this year or early next year, as well as subscription services for these categories.

SEE ALSO:

Lionel Messi celebrates Barcelona fashion brand launch

Fanatics to open Paris Saint-Germain store in Los Angeles

The latest Anything-Goes collaboration pairs Prince, Paris football team


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Chef’s Patrick Mahomes and Travis Kelce topped Quarterly Merchandise Sales

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The Kansas City Chiefs continue to be popular among NFL leaders in merchandise sales.

In the latest quarterly report released by the NFLPA (March 1, 2021 to May 31, 2021), QB Chiefs Patrick Mahomes and TE Travis Kelce are among the the top 50 players in the sales of officially licensed NFL merchandise. This group of items includes gaming jerseys, T-shirts, hoodies, action figures, plush toys, socks, face covers, headbands, action figures, wall decals, shopping bags backs, pennants, photos, glasses, pet products and much more.

Mahomes came in at No.2, behind Tampa Bay Buccaneers quarterback Tom Brady on the Top 50 list. Kelce came in at No.28, which was good for the tight third end, behind Bucs’ Rob Gronkowski (No.9) and George Kittle of the San Francisco 49ers (No.14).

According to the NFLPA, Brady or Mahomes had led those quarterly rankings 12 times in a row dating back to October 2018. Mahomes was previously the NFL merchandise sales leader in 2019, but Brady overtook Mahomes last year with his move to the Bucs. . Kelce has consistently been in the top 50 in sales since the 2018 NFL season. Mahomes is said to have one of the best-selling jerseys, Funko Pop vinyl collectibles, and wall decals and cutouts.

One thing that shouldn’t come as a big surprise, no Chiefs rookie has made the NFLPA’s Rising All-Star roster this season. Only Jacksonville Jaguars QB Trevor Lawrence, Chicago Bears QB Justin Fields, New York Jets QB Zach Wilson, San Francisco 49ers QB Trey Lance and Pittsburgh Steelers RB Najee Harris made the most recent top 50 list. In the absence of a first-round pick, the Chiefs will need a few stars for a rookie to make it onto this list.


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How the Olympics Boost Merchandise Sales on Amazon

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The Tokyo 2021 Olympics spur the search and sale of relevant merchandise on Amazon as a flood of national pride and on-field performances spark interest.

Data compiled by Jungle Scout revealed that sales of products labeled “2021 Olympics” have exploded 202,684% year-on-year since April as the public boarded the hype train for the sporting jamboree.

The e-commerce platform sells a variety of products ranging from the Japanese flag to “Team USA Olympic clothing”. Analyzing research data from the first full week of action, Jungle Scout found that sales of the Japanese flag came out of nowhere to post a 688% increase in revenue on Amazon.com.

Other products that have soared off the shelves include “Olympic Torch” products, which saw a 924% increase in revenue and a 430% increase in units sold between March and July.

The US market also had a roaring trade in official Team US Olympic clothing (up 2.681% in searches on Amazon), while keyword searches for gymnast Simone Biles jumped 205%. Soccer player Megan Rapinoe also benefited, with keyword searches for “Megan Rapinoe jersey” up 232%.

Jungle scout Molly burke said, “Despite a live spectator ban and some notable absences among competitors at the Tokyo Olympics in 2021, consumers are looking en masse for Olympic equipment on The Everything Store.

“So far the biggest increases in sales and search volume for Olympic Games-related products in Amazon’s US market have been in Olympic Games decoration, Team USA apparel and merchandise. for star Olympic athletes like Simone Biles and Megan Rapinoe.

“Over the next two weeks, sports and exercise equipment sales on Amazon could also increase, as consumers tune into the Summer Games to watch inspiring athletic performances.”

Jungle Scout specializes in breaking down consumer behavior on Amazon, generating search, revenue and sales figures from internal data.

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NBA Reveals Most Popular Jerseys and Team Merchandise Sales for Second Half of 2020-21 Season | NBA.com India

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The National Basketball Association (NBA) and the National Basketball Players Association (NBPA) jointly announced today that LeBron James and the Lakers have secured the top spots on the NBA’s most popular jerseys and team merchandise lists , respectively. Results are based on NBAStore.com sales from March 11 through July 13.

NEW YORK, July 14, 2021 – The National Basketball Association (NBA) and the National Basketball Players Association (NBPA) jointly announced today that James lebron and the the Los Angeles Lakers earned top spots on the NBA’s Most Popular Jerseys and Team Merchandise lists, respectively. Results are based on NBAStore.com sales from March 11 through July 13.

Milwaukee Bucks’ Giannis Antetokounmpo (No.2) tied his all-time highest jersey ranking and finished three places ahead of where he placed on the jersey list in the first half of the season, while Phoenix Suns’ Devin Booker (No. 6) also had his best jersey ranking and 12 places ahead of where he finished in March. On the team’s list of goods, the Suns (No. 3) climbed 16 spots ahead of where the team finished in the first half of the season and the Bucks (No. 4) finished 6 spots above where the team finished in March.

Additional Highlights:

  • The brooklyn nets (No. 2) have three top 10 players on the jersey list with Kevin Durant (N ° 3), Kyrie Irving (N ° 8) and James harden (No. 9).
  • Atlanta Hawks Young Traé (No. 11) got their best ranking on the jersey list.

The 2021 NBA Finals presented by YouTube TV continue tonight at 9 p.m. ET on ABC.

Top 15 Most Popular NBA Jerseys:

  1. LeBron James, Los Angeles Lakers
  2. Giannis Antetokounmpo, Milwaukee Bucks
  3. Kevin Durant, Brooklyn Nets
  4. Luka Dončić, Dallas Mavericks
  5. Jayson Tatum, Boston Celtics
  6. Devin Booker, Phoenix Suns
  7. Stephen Curry, Golden State Warriors
  8. Kyrie Irving, Brooklyn Nets
  9. James Harden, Brooklyn Nets
  10. Damian Lillard, Portland Trail Blazers
  11. Trae Young, Atlanta Hawks
  12. Joel Embiid, Philadelphia 76ers
  13. Anthony Davis, Los Angeles Lakers
  14. Ja Morant, Memphis Grizzly Bears
  15. Kawhi Leonard, Los Angeles Mowers

Top 10 Most Popular Team Merchandise:

  1. the Los Angeles Lakers
  2. brooklyn nets
  3. Phoenix Suns
  4. Milwaukee dollars
  5. Chicago Bulls
  6. New York Knicks
  7. Philadelphia 76ers
  8. Boston Celtics
  9. Golden State Warriors
  10. Toronto Raptors


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Sixers rank seventh most popular team in NBA merchandise sales

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When it comes to popularity in the NBA, it always helps to be pretty good at basketball. The better you are, whether it is a team or a player, the more popular you will be. It’s just common knowledge.

The Philadelphia 76ers finished as the No.1 seed in the East and they’re led by two young stars in Joel Embiid and Ben Simmons and they also have a Curry brother on the roster in Seth. This type of success leads to many sales of merchandise.

The NBA just released the team rankings in merchandise sales and the Sixers finished in the top 10 in the rankings, placing 7th on the list. The top 5 on the list includes the Los Angeles Lakers, Brooklyn Nets, Phoenix Suns, Milwaukee Bucks and Chicago Bulls.

While the Sixers could move Simmons through the offseason and lose some of that popularity, they’re still led by a lovable big man in Embiid. It also helps them play in a passionate market like Philadelphia to keep sales high for the business side of things.

This post originally appeared on Sixers wire! follow us on Facebook!



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Lil Nas X’s Roblox Digital Merchandise Sales ‘Approaching 8 Digits’

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Artist merchandise is now more than just t-shirts. Bundles of merchandise have given way to some pretty creative ideas that fit into music themes or an artist’s particular aesthetic, but the way we now consume media has given rise to new forms of “Goods” including things we can never even see in the real world. .

Online gaming platforms like Fortnite and Roblox have huge user bases, which has prompted artists to “play” in the games in the form of a concert broadcast live. Since these games rely so much on customization, these artists often have matching merchandise for the characters in the game.

Lil Nas X performed on Roblox in December, racking up over 33 million views in one weekend. Jon Vlassopulos, global music manager for Roblox, said the event’s freight transport would be “creeping into eight digits.”

“It’s money,” Vlassopulos said Music ally, in what is perhaps the most obvious statement of all time. “By crawling towards!” Officially seven, but down to eight, and it is with very little work.

Lil Nas X is currently one of the biggest stars on the planet with colossal global appeal. But being a part of a video game that people already love broadens its potential audience even further. It’s part of what brands like Roblox are using to entice artists to use their platform for virtual gigs.

Vlassopulos told Music Ally that Roblox is working on expanding licensed products rather than relying on specific labels to authorize authorization.

“We’re thrilled to have done everything we’ve done over the past year, and to be able to put money in the pockets of publishers and record labels, and to give to artists and writers – composers a new platform to reach millions and millions of fans around the world, “he said.” So we will continue to do this, and we hope to continue to do so with more labels and more. ‘publishers, so we hope that things will resolve themselves soon in terms of lawsuits. “

While digital merchandise isn’t exactly about traditional promotional businesses, the trend of “digital merchandise” often comes with complementary in-person merchandise. If a video game studio wants to create an item of clothing or accessory that gamers can outfit, they often also partner with actual clothing brands or stores to create an approximation of reality.

Right now, when concerts take place in Roblox and Madison Square Garden, creating merchandise to tell viewers you were “there”, anywhere, will be in high demand.



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Special Disney merchandise unveiled at D23 Expo | Francine Brokaw

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We all know that the bottom line for any studio is the merchandise. And Disney is the best in merchandising. This year’s Expo D23 unveiled many new products, and most of them were exclusive to the Expo.

As guests stroll along Main Street USA in Disneyland, they are often greeted by the delightful four-part harmony of the Dapper Dans. This quartet of hair salons – in the past – helped promote The Osmond Brothers. The Dapper Dans have iconic and colorful outfits. There is a Dapper In POP! Vinyl set of the four crooners.

But not to be outdone, the company also unveiled a limited edition of plush characters all decked out in colorful Dapper Dans outfits. Pluto, Mickey, Donald and Goofy play their part as the barber quartet. By the way, on a recent visit to Disneyland, Jay Osmond joined the famous quartet for a brief song. (https://www.youtube.com/watch?v=icGzn3DZnsI)

Did you know Donald Duck is 85 years old? To commemorate his birthday, the Expo produced a bright orange Donald plush toy that comes in an orange juice box.

For a blast from the past, there is a collection of black and white toys from “Toy Story”. Woody, Jessie, and Bullseye each come in boxes that look like old televisions. It’s like watching 50’s TV. They are definitely for collectors.

It’s the 25th anniversary of “The Lion King” and with a plush baby Rafiki holding Simba, this is a set any movie fan – young and old alike would appreciate. In addition, there is a beautiful figurine of giraffes and Simba and Nala.

The Expo unveiled the new EPCOT logo. This new stylized logo is adapted to the new millennium. It is currently available on various clothing and merchandise.

Balloons have been a part of Disneyland since its opening. Who hasn’t owned a Mickey Mouse-shaped balloon? There are plenty of merchandise celebrating this iconic shape, including popcorn buckets, clothing, mugs, and mugs.

Two new Disney Animators’ Collection dolls have been unveiled. These are not your typical characters that we adopted in the collection. These two are “bad guys”. There is a young Ursula and a young Maleficent. These two adorable dolls represent the characters as they were when they were children, and they each have their little sidekicks with them.

And the new Classic Disney Couples Masquerade Edition features beautifully dressed characters ready for the ball. The series will be released in a period leading up to the holidays. There is Esmeralda, Belle, Cinderella, Meg and Rapunzel. They will be available online at shopDisney and in the Disney Stores.

The collection of the new Mickey Shufflerz will delight young and old. These little guys hang out and make young people laugh for sure.

These are just a small selection of the new merchandise revealed at Expo D23 2019. And trust me, everything was popular and queues were rolling in the hallways for people to have a chance to hand out their stuff. silver and slip their plastic for these collectibles, adorable and memorable items.


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Atlus 35th Anniversary Merchandise Items Feature Jack Frost

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Atlus unveiled new merchandise items designed to celebrate the company’s 35th anniversary. Most of the items feature Jack Frost, the iconic demon who has appeared regularly in Atlus Shin megami tensei and Character series. All items are immediately available for pre-order in Japan via the Atlus D store on ebten. [Thanks, 4Gamer!]

Here is the full list of Atlus 35th Anniversary merchandise items. All prices shown already include Japanese tax.

  • Jack Frost and Morgana Pin – 1,650
  • Jack Frost and Morgana Mug – 1,650
  • Stickers – 1,980
  • Atlus T-shirt – 4 180
  • Atlus key ring – 1,100
  • Atlus Notebook – 1,650
  • Atlus Securities Exchange Badge – ¥ 880
  • Jack Frost T-shirt – 4 180
  • Jack Frost Acrylic Holder – 1,100
  • Black Frost Acrylic Holder – 1,100
  • Jack Frost Mask – 1320
  • Jack Frost Mask Case – 1650
  • Jack Frost face bag – 1,650
  • Jack Frost face laptop sleeve – 4,400
  • Shin megami tensei T-shirt – 4 180
  • Shin megami tensei key ring – 1,100
  • Shin megami tensei mask – 1320

Atlus also shared a new trailer in which Japanese voice actress Ami Koshimizu showcased the merchandise items with a Jack Frost mascot named “Hee-ho-kun”.

Atlus is a Japanese video game developer and publisher currently famous for its Shin megami tensei and Character series. Atlus was founded in 1986 as a stand-alone company, but Index Holdings acquired the struggling company in 2006. When Index went bankrupt in 2013, Sega acquired all of its assets, including Atlus. Sega officially gave its name back to Atlus as a subsidiary in 2014.

Atlus is currently working on Shin Megami Tensei V, the new main title of its famous RPG series which will be available on Nintendo Switch on November 11, 2021 in Japan and November 12, 2021 worldwide.


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Zelda Korok Merchandise Items Now Available In Japan

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Nintendo has released new merchandise inspired by the little Korok race from THE Legend of Zelda series in Japan. [Thanks, Game Watch!]

The collection consists of various types of items based on Korok masks. It includes a set of uchiwa fans, mesh tote bag, hand towel, tumbler, elastic hair bands and small pouches. Item prices range from 770 yen (~ $ 7) to 3,300 yen (~ $ 30).

Korok merchandise items are immediately available for purchase from the My Nintendo Store online store in Japan. Some items even sold out within hours of opening. Although Nintendo also has plans to physically sell the items to Nintendo Tokyo, the store is currently closed due to the coronavirus state of emergency.

Korok is a breed of small wooden figures known to wear sheet masks. They first appeared in The Legend of Zelda: The Wind Waker like Kokiris who had transformed. Koroks are currently best known for their appearances in Breath of the wild. In the last main line Zelda game released to date, finding the hidden Koroks would help Link expand his inventory. They also returned for a similar purpose in BoTWthe action game of, Hyrule Warriors: Age of Calamity.

The Legend of Zelda: The Wind Waker received an HD version for the Wii U in 2013. The Legend of Zelda: Breath of the Wild and Hyrule Warriors: Age of Calamity are immediately available on Nintendo Switch.


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