Trenton Thunder ranks top 25 for 25th time in sales of licensed merchandise


For the 25th consecutive year, the Trenton Thunder Minor League Baseball team ranked among the league’s 25 best-selling merchandise in 2018.

The announcement did not surprise team merchandising director Joe Pappalardo.

“We were lucky that our activities in the stadiums were really good and our internet activities were very good,” he said. be on this list.

He also explained that the logos drive sales, especially with the help of Little League teams on the West Coast.

“Kids on the California Little League team can wear our logo hat with their Little League uniform,” he said. He went on to explain that often the parents of Little League players buy shirts to wear at games.

“It gives us great visibility nationwide, which of course drives business on the Internet,” Pappalardo said.

“The fact that their names and logos are recognized and admired by fans locally, nationally, and in some cases globally is a testament to the tremendous effort and attention our teams put into creating, building and promoting their brands, ”said the Minor League Baseball official. of licensing and consumer products Brian Earle in a statement to NJ Advance Media.

The league has listed the team alphabetically, but Pappalardo said the team knows exactly where it ranks. Total sales were calculated from January 1 to December 31 for each team. Together, the top 25 teams made $ 73.8 million in merchandise sales to set a new record. This is a 4.2% increase from the $ 70.8 million in 2017, which was the highest total on record since the league’s licensing program began in 1992.

The best sellers for the Thunder are t-shirts and baseball caps. “The cloud guy swinging the yellow lightning bat is really well received,” Pappalarado said. It also helps teams sell in warmer climates that play baseball year round.

“With the growing popularity of Minor League Baseball brands and the production and manufacture of high quality products, Minor League Baseball can continue to thrive year after year,” said Earle.