Tom Brady Buccaneers merchandise sales are booming


We’ll see if Tom Brady’s Tampa Bay Buccaneers outfit ends up being retro cool (think Joe Montana’s Kansas City Chiefs jersey) or tongue-in-cheek humor (Joe Namath Rams or Franco Harris Seahawks).

But the No. 12 pewter jerseys are sure to be in circulation.

Fanatics, the clothing company, has released some numbers on how Brady’s wares are selling. And the sales are excellent.

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Tom Brady is the best-selling athlete on Fanatics. (Photo by Charles Sykes / Invision / AP)

Buccaneer sales have exploded

The Buccaneers released new uniforms this week, and the rush was on to get Brady’s new jersey.

Fanatics have posted some information on Brady’s sales, and he’s already had a huge impact on the Buccaneers. Tampa Bay, which has been one of the NFL’s most anonymous franchises in its 44 seasons, is the best-selling sports team on Fanatics, via SportBusiness.com.

And Brady is the best-selling athlete, Fanatics said.

More Bucs merchandise was sold on Tuesday than the previous 17 days combined, according to SportBusiness.com, making it the best-selling new uniform in NFL history.

Sales of Brady merchandise grew 3,000% overnight, according to Fanatics.

It’s always weird to see a Brady jersey that doesn’t belong to the New England Patriots, but people are kissing it.

Tom Brady is good for business

No matter how successful Brady, 43, was on the court this season, he instantly turned the Buccaneers into one of the NFL’s most exciting franchises. Brady spent a few hours on “The Howard Stern Show” Wednesday morning, and that wasn’t going to happen for Chris Godwin or Lavonte David.

Few NFL players are known to people who aren’t even football fans, but Brady is one of them. His arrival immediately raised the profile of the Buccaneers. Buccaneers fans are buying their new player’s jerseys, presumably some Patriots fans are buying Bucs No.12 jersey to support a player who helped New England get six Super Bowl rings, and then there must be football fans who want the jersey as a novelty item.

Brady changing teams after 20 years with the Patriots was great news. It was also a big deal.

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