Star Wars increases merchandise sales in 2016


Thanks to the popularity of the two most recent Star Wars films, sales of officially licensed merchandise reached $ 262.9 billion in 2016.

Thanks to the popularity of Star Wars: The Force Awakens and Rogue One: A Star Wars Story – the first two films of Lucasfilm’s Disney era – sales of licensed merchandise for pop culture franchises increased 4.4% in 2016 to generate a staggering $ 262.9 billion in revenue . In 2012, the Mouse House acquired Lucasfilm for $ 4 billion, and over the years since, it became clear that this was a good deal for the company. Episode vii, riding the waves of positive buzz and a pervasive nostalgia-driven marketing campaign, earned $ 2 billion at the global box office alone. The next year, Thief one proved there was an audience for spin-off films in a galaxy far, far away by fetching $ 1 billion in tickets. These numbers, of course, do not include all the money generated by materials and related products.

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Since the original film premiered in 1977, Star wars was more than just movies. Toys, comics, video games, books, clothing, and many other items have been popular products for four decades. Today, the unveiling of new Star wars turned into an unofficial holiday, with Lucasfilm planning “Force Friday” events at retailers to help promote their upcoming film. It goes without saying that they have been very successful, and now fans can see how much they have contributed to Mickey Mouse Vault in the past year alone.

According to Variety, customers in 2016 spent $ 262.9 billion on officially licensed products. One of the main factors behind this substantial increase has been the presence of the last two Star wars films that have definitely rejuvenated the brand in the eyes of moviegoers. Marty Brochstein, senior vice president of industry relations and information for the Licensing Industry Merchandisers Association, mentioned the first full year of Awakening the Force items – which combined new fan favorite characters like Rey and Kylo Ren with old pillars. In addition, the Thief one line, while connecting over with a “Slightly older demographics”, made “very well.” Brochstein also said that blockbusters like Finding Dory and Batman V Superman: Dawn of Justice largely contributed to totals.


Last Jedi poster

These numbers are exactly what Disney wants to see, because they have no intention of slowing down Star wars soon. In December, the release of the highly anticipated The Last Jedi, and Lucasfilm also has a young spin-off Han Solo and Episode IX passing through the pipeline. It goes without saying that these three productions will come with their own extensive product lines offering something for collectors of all ages. Hasbro figures and Hot Toys statues are only scratching the surface of what will be available when the time comes. The Episode VIII the toys will feature new characters and vehicles, making them a must-have for die-hard fans.

In a few years, it’s not clear how far these numbers will go. 2019 will see the inauguration of Star wars Land, a theme park at Disneyland and Disney World that is sure to be a money-making machine all year round. It’s funny to think of $ 4 billion – an amount not many of us will see in our lifetime – being a stupid long-term change, but apparently that is what it is. Arguably, George Lucas undersold and it didn’t take too long for Disney to recoup their investment.

Source: Variety

  • Star Wars 8 / Star Wars: The Last Jedi (2017)Release Date: December 15, 2017
  • Solo: A Star Wars Story (2018)Release Date: May 25, 2018
  • Star Wars 9 / Star Wars: The Rise of Skywalker (2019)Release Date: December 20, 2019


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