GREENSBURG, PA – (COMMERCIAL THREAD) – Spreadshop, a brand of Spread Group, partners with YouTube to enable creators to use YouTube product features, which include the product shelf, store tab, and more. Both platforms champion self-expression globally and are delighted to go further with their collaboration. To use the merchandising features, YouTube creators must meet the eligibility requirements under these guidelines.
âOur integration with YouTube is an important step for YouTube creators who monetize their content. We’ve been working with influencers who have been selling merch for years and that brings them closer to Youtube. We are also finding that YouTube audiences love the products of influencers and brands on Youtube â, notes Spread Group CEO Philip Rooke on the partnership.
Promote personalized products on YouTube
Thanks to merchandising features, YouTube creators associate their channel with their Spreadshop. Products are displayed on the Creators Channel, including on the Digital Product Shelf directly below their videos and in a store tab on their channel page. This seamless integration allows creators to reach their target group exactly where interest and attention is most important – in the context of their videos.
Spreadshop offers YouTube creators the ability to design their merchandise with the industry’s largest assortment of over 130 products. In addition, they can offer their fans derivatives from all over the world in 11 languages ââand 10 currencies. For example, a creator from the United States can broadcast from their home country while offering products to their fan base in Germany or France, which are then produced in Europe. The creator decides which elements are displayed under his YouTube videos, which allows him to present promotions and special editions in a targeted way.
Fans and subscribers can browse without interruption
For fans, integrating Spreadshop into their favorite YouTube channel means a seamless shopping experience. Key product information, such as product images and names, is displayed in merchandise features so fans no longer have to ask for products in the comments or search the internet. For item production, shipping and customer service, designers can draw on Spread Group’s existing infrastructure and 18 years of print-on-demand experience.
Launch partner: European Space Agency
The European Space Agency (ESA), a long-time and renowned partner of Spread Group, is pleased to participate in the launch of the integration of Spreadshop with YouTube. Space enthusiasts can now find items from the ESA collection such as “There is no planet B” or “Extra Terrestrial” among the Videos from the European Space Agency and can select their favorite products directly from YouTube.
Erik Aanderaa and Emily Thorne are among the few selected partners who were able to join the merch department at the same time as the launch. Erik Aanderaa and his chain “No bullshit, just sailing” is the ideal solution for sailing enthusiasts, with already more than 120,000 subscribers. But you will search in vain for turquoise blue seas and secret bays. Instead, you will find breathtaking images of the Norwegian coast and the Atlantic Ocean. âI added some photos and a link to my store on my videos. And the sales went crazy, I couldn’t believe it. I wear the T-shirts and the hats in my videos, it’s amazing what they do for my sales!
Emily Thorne aka emkfit has been active on YouTube since 2010 and has nearly 4 million views. Her channel is all about dance, fitness and lifestyle. Some of his iconic slogans are âWhat’s up you clownsâ and âPretend until you get thereâ. Emily says, one of the reasons she chose Spreadshop for her product line is: “the goods are shipped worldwide also during Covid. “
You can learn more about the merch’s features and watch a short video about the launch at: https://www.spreadshop.com/merch-shelf.
Although we have a dedicated FAQ section that answers most questions, Spreadshirt’s PR team is always available to answer media questions (see contact details below).
Images to download
About the broadcast group
Spread Group is a collection of five digital brands that promote self-expression. We empower individuals and businesses to express themselves with print-on-demand products they can use, wear and transport.
At the heart of our business model is the idea that we only print what the customer wants, when they want it. Consumers and businesses can personalize their clothing and accessories with Create your own. Spreadshirt Market connects our global community of designers with customers in the Spreadshirt domains and external marketplaces like Amazon and Ebay. Entrepreneurs can sell products through their own free website Spreadshop. Groups can get their kit corresponding to Team shirts. Ultimately, SPOD allows merchants using external store systems to access our network of fulfillment facilities.
Founded in 2002, our brands today connect with customers, businesses, designers and sellers in more than 170 countries through 18 domains in 12 languages. With five production sites in the United States and Europe, we deliver print-on-demand solutions at industry-leading speeds with sustainable practices.
In 2019, we achieved global revenue of $ 146 million, printed over 6.4 million items, and employed 900 people in 40 countries.