Shopify Partners With Spotify To Give Musicians New Options For Selling Merchandise


It’s a business mash-up that will be heard around the world.

Ottawa e-commerce company Shopify announced on Wednesday that it is teaming up with Spotify to allow artists on the audio streaming giant’s platform to list merchandise directly on their Spotify profiles.

Spotify artists who operate Shopify stores can now “sync their product catalogs and seamlessly showcase their products of choice” on their streaming profiles to make it easier for fans to purchase products, the company said.

“Artists today are entrepreneurial,” Shopify Product Manager Amir Kabbara said in a statement.

“They’re building multi-faceted brands and businesses, and now we’re making it easier for them to meet fans wherever they are. By bringing entrepreneurship to Spotify, we’re empowering artists to think beyond the traditional merch table with new ways to monetize and experience their brands through commerce.

Shopify’s services will be an alternative to Spotify’s existing relationship with Merchbar, a more traditional online merchandise platform that largely specializes in selling vinyl records and branded clothing.

What Shopify will offer is an “all-in-one commerce platform,” which the company says will present musicians with an array of new options that will give them greater control over how their online store merchandise. are created and presented to fans.

“Print on demand” options

They can use Shopify’s various digital solutions to create new merchandise on the fly with “print-on-demand” options that can transform items like coffee mugs, wall decorations, and short-term shirts.

These tools could prove particularly useful when musicians are looking to capitalize on the TikTok era when one of their songs can generate massive short-term interest.

Shopify claims thousands of musicians are already using its services on their websites and to sell items through other social media platforms including Facebook and Instagram, but it believes the Spotify deal will showcase its subscription e-commerce services. to a larger designer market.

Artists must have a Shopify account to access the new service, and the Ottawa software giant is offering a 90-day free trial to all new artists joining the platform. While the new Spotify channel will be open to all artists on the streaming service, for now, the merchandise will only appear to listeners in Canada, the United States, the United Kingdom, Australia and from New Zealand.

California singer-songwriter Remi Wolf, who released her debut studio album Juno this month, said the new sales channel would help her grow her brand and generate additional revenue.

“Being able to display my latest product directly on Spotify where my fans are already listening is huge,” Wolf said in a statement. “My merchandising is another way for me to be creative and to connect with my listeners so that they feel they are part of this journey.”

Chain of partnerships

The Spotify deal is just the latest in a series of new partnerships for Shopify in recent months as the Ottawa company seeks to capitalize on the ecommerce boom.

In September, Shopify signed a multi-year partnership with digital marketing firm Yotpo that would see the Ottawa software giant invest $ 30 million in the Israeli tech unicorn.

Also last month, Shopify announced the launch of Shopify Markets, which it calls a “centralized hub with all the tools traders need to run global commerce.”

The company says the new system will make it easier for traders to penetrate cross-border markets, allowing them to manage global customers through a central dashboard and helping them customize payment methods, pricing and product deployments in each. region.

The move comes as Shopify continues to claim its position as a global leader in e-commerce software.

The company’s quarterly revenue broke the $ 1 billion mark for the first time in the three-month period ending June 30, while the company made nearly $ 880 million in profit, its fifth profitable consecutive quarter.

– With additional reporting from the Canadian Press