Roman Reigns breaks all-time merchandise sales record among WWE heels

Roman reigns approximate to become the longest-serving WWE Universal Champion of all time. But before that he had to face the challenge of whoever holds the current record.

Currently, Roman Reigns is booked to take part in his next title defense and this time around the challenge will be perhaps the biggest of his career. He will defend the Universal Championship against Brock Lesnar at the WWE Crown Jewel 2021 pay-per-view main event in Saudi Arabia. On October 21, this mega showdown takes place between the longest-reigning Universal Champion and the one who almost catches up with him.

On his way to his championship defense, Roman Reigns has been the universal champion for more than 400 days. Being the company’s superstar during this period, he obviously sold tons of products and thus secured the # 1 spot in merchandise sales.

According to reportsThe tribal chief’s merchandise sales have grown even more with his heel figure since last year, and he set an all-time merchandise sales record for company heel wrestlers (typically wrestlers babyface sell most goods).

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Roman Reigns reaches the level of John Cena

It should be noted that even before becoming the heel, Roman Reigns was the number one merch mover for the company despite the mixed reaction to his babyface gimmick. He still retains that position in WWE, but his sales have now reached the level of John Cena, who has the most impressive merchandise sales of all time. WWE officials are in awe that a despised heel character has managed to hit Cena’s superhero character merchandise sales.

Roman Reigns breaks all-time merchandise sales record among WWE Heels 2

Roman Reigns and John Cena had a mega-meet at WWE Summerslam 2021 where the latter replaced the tribal leader at the end of August. The two also had a match at No Mercy 2017 and the outcome was no different.

These two have been considered WWE franchisors for two generations and it’s no surprise that they have surpassed merchandise sales. As for the other top dealers of the year 2021, famous rapper Bad Bunny, Smackdown Women’s Champion Becky Lynch, The Fiend Bray Wyatt and John Cena still hold their posts.