Ohio State Lets Athletes Profit From Merchandise Sales Through Group Licensing Agreement
It’s a common sight on college campuses, especially on Fall Saturdays, to see fans wearing officially licensed jerseys of their favorite teams featuring the numbers of their favorite players. Now at Ohio State, the names of these players could soon appear on the jerseys as well, with these players pocketing a share of the profits from the merchandise.
The Buckeyes on Tuesday announced a partnership with the Brandr group that will allow athletes to enroll in a group licensing program that will, among other things, allow the sale of jerseys as part of a program that is expected to expand to include other merchandise such as as figurines, collectible cards and video games.
Ohio State is the most high-profile football program to announce group licensing opportunities for official college memorabilia, but it’s not the first. North Carolina too announcement a partnership with The Brandr Group on July 20 which offers Tar Heels athletes the opportunity to enjoy the official UNC logos.
These group licensing moves are the latest evolution of new rules that allow college players to enjoy their name, image, and likeness. While most of the endorsements obtained by varsity athletes at this point are independent of their official varsity logos, the move to group licensing involving varsity logos should create more financial opportunities for athletes with a sponsorship value. closely linked to the universities they represent.
“This is a unique opportunity for our student-athletes, Carey Hoyt, Senior Associate Director of Athletics for the State of Ohio. said in a press release. “We are passionate about educating and providing opportunities for student-athletes to leverage name, image and likeness, and co-brand them with the official Ohio State marks and logos. is going to be an exciting new way for them to monetize their NONE. “