New Location Boosts Traffic and Inventory for Battery Industry | Business

A relatively new Norfolk business has developed.

Battery Xchange has moved from its original location at 1407 Riverside Blvd. at 2125 Krenzien Drive, Suite B, in November and now offers its customers more merchandise than it previously could.

“We’ve outgrown our space,” owner John Fanning said of the reason for the move. “We just needed more space, so we started looking and found a bigger space.”

Battery Xchange has been part of the Norfolk business community since it opened in July 2018, when Fanning saw the need for an alternative to soaring battery prices.

“I grew up on the ranch and learned stuff from my dad,” Fanning said. “I knew some of these batteries…could be rejuvenated. This is where we started.

Fanning said he worked on about 100 batteries at home in his garage until he opened the store, which offers new and refurbished batteries for a variety of equipment, including tools, powersports , trucks, tractors, boats, recreational vehicles, cars and wheel drives. .

After opening, it didn’t take long for the business to outgrow its roughly 500-square-foot location on Riverside Boulevard, Fanning said.

The new storefront — which sits right next to Office Max and once housed various businesses, including a Dollar General — is about 5,500 square feet, about 10 times the size of its original location.

“It also gave us the opportunity to increase our inventory,” Fanning said. “We offer more products such as electric bicycles, electric scooters, solar equipment, generators and another range of batteries.”

The new location also allows the company to undertake outdoor work, such as golf carts. Battery Xchange has also added the Deka range of batteries and offers a wide selection of button cells.

Fanning said much of the new inventory carried into the store was brought in at the request of customers. Traffic in the store has also increased since moving to the new location.

“As of December, two-thirds of our customers were new,” Fanning said. “It was surprising after 3 and a half years, but people passing by here notice the sign and wonder what we are doing. They will stop and eventually become customers. It is really encouraging.

The store is open 9 a.m. to 6 p.m. Monday through Thursday, 9 a.m. to 5 p.m. Friday, and 9 a.m. to 1 p.m. Saturday.

Fanning said he was happy with the new location and the changes it allowed him to make. He’s gearing up for a busy spring season as batteries for powersports equipment like four-wheelers and side-by-sides are in increasing demand, and he’s thrilled that customers who haven’t been to the store are seeing this. what it now has to offer. .

“We are getting more and more stuff. People will ask for a certain battery – we’re just trying to fill a need,” he said.