James Bisgrove reveals quarterly Rangers merchandise sales figures after Castore’s ‘historic’ deal
JAMES BISGROVE hailed the “historic” deal with Castore as the Rangers look to realize the financial benefits of their new retail deal in the years to come.
Rangers announced a long-term, multi-million pound deal with the Liverpool-based company earlier this year and launched the redeveloped store in Ibrox this summer.
The financial boost provided by the sale of shirts and other merchandise was not among the latest accounts which showed a loss of £ 15.9million on revenue of around £ 60million at end June 2020.
And Bisgrove, the director of sales and marketing for Light Blues, is confident the Rangers will reap significant rewards now that they can maximize their retail income after their long-standing dispute with Sports Direct ends.
Bisgrove said: “The new partnership with Castore has been a historic commercial breakthrough for the football club, especially since all of our previous kits and retail deals have come to an end, as was widely reported this summer. .
“While the commercial impetus of the Castore deal has not been reflected in the 2019/20 accounts, the signing of a new retail deal has been an important milestone for our club on many levels and will be feel for many years to come.
“Returning a wide range of Rangers products and launching a range of kits and training within a three month window, while all other kit makers are working at 18 month deadlines, in the midst of a pandemic, has been a monumental achievement by Castore. the lengths and costs they went to were unprecedented because they wanted to deliver for Ranger support.
“The adoption of Rangers’ Castore products so far has been remarkable, but not unexpected given the fan support for our club.
“During the first quarter of our partnership, over 200,000 Rangers products were sold – these are incredible numbers and clearly have a direct and positive impact on our business revenues going forward.
“The launch of our new online store was another long-awaited development for the football club, which integrated seamlessly with our new industry-leading club website.
In addition, the new Rangers store in Ibrox is a daily reminder of our club’s progress. We look forward to a lively store when fans return to Ibrox very soon, as well as the official Rangers store at Buchanan Galleries and others that are set will open in 2021, including Glasgow Airport.
“I have spent a lot of time with the founders of Castore, Tom and Phil Beahon and their management team and Castore is proving to be an innovative and premium brand with a real challenger mentality.
“With the luxury of clear racing when launching the 21/22 kits, we are incredibly excited about next season’s anniversary kit line-up and I know Castore is committed to delivering both high levels of quality. from product and customer service to Rangers support. ”