How to increase general merchandise sales with electronics
These days, it’s not enough for convenience stores to only offer coffee, tobacco, and a quick bite to eat. As convenience store inventories increase, so do consumer expectations. More and more customers expect to be able to purchase basic household items on the go without having to make a second stop.
Growing demand for essential household items in convenience stores
Understanding shoppers’ regularity is essential: For an overwhelming number of consumers, purchasing essentials from a convenience store is part of their weekly or monthly routine rather than a last resort. According to Technomic Q1 2020 C-Store MarketBreef, 61% of convenience store consumers buy housewares from a convenience store every week, and 91% buy housewares once a month, reflecting an increase in weekly and monthly shoppers from the previous quarter. This indicates that the successful marketing and positioning of retailers has led consumers to view the convenience store as a place that shoppers can rely on to regularly transport the everyday items they need.
Cellular accessories, in particular, are fast becoming a product group that more and more consumers are buying in convenience stores before looking elsewhere. If a consumer finds out that they forgot their phone charger or headphones while away, for example, a convenience store is likely to be one of the easiest places to stop and buy them. Since these items are frequently purchased on the go, it is essential that convenience stores strive to create effective and memorable merchandising so that convenience stores are a priority when the need arises.
Best Practices for Marketing Convenience Store Electronics
Smart positioning of products in-store is one of the simplest changes a retailer can make. Placing electronic devices near the checkout is probably the best option: it can encourage impulse buying and reduce shrinkage. At the very least, this ensures visibility to all customers making a purchase, increasing the likelihood that a consumer will think about visiting the convenience store the next time they need a charger or a pair of headphones for a while. that he is on the move.
An in-store display with eye-catching signage that stands out among shoppers is essential for educating consumers and reminding consumers that the convenience store has reliable phone accessories. Direct store service providers like Associated Distributors have highly trained representatives dedicated to maintaining attractive in-store displays with a consistent assortment of top-selling products. With the help of experts, convenience stores are better prepared when the time comes for a consumer to purchase replacement cellular accessories.
Associated Distributors is also a proven supplier with manufacturer-certified charging cables, car chargers, power banks, and headphones. Convenience stores that offer a high-quality selection of electronics that consumers need in a pinch are more likely to retain consumers and earn higher profit margins as well. Providing reliable electronics is essential to retain consumers. There are many suppliers who sell electronics to convenience stores, but many offer poor quality products that lead to high returns on investment and low buyer satisfaction. Reliable products sold by Associate Distributors provide the time-saving benefits of a convenience store and allow consumers to purchase electronics quickly and easily. To learn more about the increased sales of cellular accessories in convenience stores, visit Associatedistributors.net or lildrugstore.com/products/cellular-accessories.
This article is sponsored by associated distributors
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