In the four hours since England’s victory at Wembley last month, Nike merchandise celebrating the momentous occasion reportedly sold at unprecedented levels.
According to Fanatics, in the week leading up to the Women’s Euro final, merchandise sales tripled and within minutes of the final whistle and England’s coronation, sales exploded at a rate of 640% more. higher than usual.
England fans flocked to buy merchandise to commemorate the historic occasion, with the Lionesses’ home shirt and Chloe Kelly’s sports bra becoming two of Nike’s best-selling items via their online store.
When it comes to comebacks, there’s no better player than Chloe Kelly to write history. Missed the Olympics and most of the 21/22 season after suffering an ACL injury. But CK never gave up and brought home his country’s first piece of silverware in 56 years ❤️🔥 pic.twitter.com/9hKOuCuOPy
– AGAINST (@vsrsus) July 31, 2022
This tournament saw records broken left, right and center as more than 500,000 fans from around the world traveled across England to watch the biggest competition in women’s sport history.
The number of shirts and other Nike products sold is just another indication not only of how far women’s football has come in recent years, but also how far it can continue to grow as millions of pounds have been spent to support a single team.
With the Women’s World Cup kicking off next summer, let’s hope this level of commitment and passion continues and records continue to be broken on and off the pitch.