Circling Raven Golf Store Sets Record Merchandise Sales in 2021


October 7, 2021

(press release) – Circling Raven Golf Club has rocketed for years, ranking as one of the best courses in the country each year, consistently providing its customers with first-class conditions, exceptional customer service and a well-run operation that inspires loyal customers. Ironically, the pandemic has caused Circling Raven to skyrocket – gamers have flocked to the Coeur d’Alene Casino Resort Hotel amenity to savor the inherent social distancing provided by the game and an expansive layout that unfolds across 620 acres of Palouse area land.

Superlative components and best practices resulted in increased turns played, income earned, and critical ratings improved. The latest achievement comes from the acclaimed property’s Golf Shop – it’s topped $ 1 million in retail sales this season, with a few weeks remaining.

Golf shops are ubiquitous at gambling sites everywhere. But few are as accomplished as Circling Raven. He was twice named PGA of America Dealer of the Year (Resort Category). And it’s renowned for the depth of merchandise on offer – from sets of golf clubs and apparel (golf and non-golf) to Native American themed items (the property is owned by the Coeur d’Alene tribe) and displays. attractive. Nonetheless, exceeding a million dollars in sales is uncharted territory.

“The Coeur d’Alene Tribe is firmly committed to providing our customers with a diverse and attractive range of retail offerings,” said Golf Director Dave Christenson, PGA. “We could not have achieved this result without this support.”

Christenson teamed up at Circling Raven with his wife, Jennifer, who helps select merchandise for sale and designs retail displays.

This latest milestone is a continuation of a multi-year trend that began in 2018 when the property invested in a revitalization program that saw the golf club rise in virtually every tangible measure, including the best of ratings. is not the least. It is the # 1 rated public course in Idaho (sources: Golf Digest and Golfweek) and ranked # 19 nationally among casino courses by Golfweek.

“When we started our investments in the golf brand three years ago, our goal was to elevate the club in every way,” said Laura Penney, MBA, CEO of CDA Casino. “We are extremely pleased to see our vision and investment bear fruit, and we are fulfilling our mandate to provide visitors and guests with attractive amenities that respect the tribe’s mission of operating successful businesses that honor our heritage and our values. “

Designed by Gene Bates, Circling Raven hosted the Symetra “Road to the LPGA” Tour from August 23-29, 2021. It was the first of a three-year partnership with the Professional Women’s Tournament. Named Circling Raven Championship presented by KXLY News 4 Now, the event is another example of several investments that the Coeur d’Alene Casino Resort Hotel and the Tribe have made.

In addition to the ‘pure golf’ for which Circling Raven is known for its enormous size – more than four times the average number of acres allocated to golf course layouts worldwide – chief golf professional David Vonbrethorst designed a range of programs that resonated with people. These include competitive events, social events, couples’ events, equipment demonstration days, instructional programs and more.

The Advantage Card, which launched in 2019 and has grown in sales year on year since its inception, contributes to Circling Raven’s record season. It maximizes the benefits for repeat customers. It rewards cardholders with free spins, free entry to an Advantage Cardholder tournament, discounts on the lowest greens fee for each round, supervised workouts at the stand or clinics with Circling Raven pros and exclusive benefits throughout the year.