The Washington Capitals made franchise history on June 7, winning their first-ever Stanley Cup. With 44 years of pent-up desire to see the Capitals lift the Lord Stanley Cup, fans scooped every merchandise they could get their hands on, breaking records.
A spokesperson for Fanatics said the Capitals Stanley Cup Championship Merchandise broke the online sales record set by the Pittsburgh Penguins in 2016. Overall sales of Stanley Cup championship merchandise were also up 25% from 2017, when the Penguins won their back-to-back title.
Through The Washington Post, Fanatics also reported that the Capitals set an on-site sales record in the Stanley Cup Final. It’s important to note, however, that Capital One Arena hosted viewing nights for games one, two, and five, during which the team store was open. Fanatics does not operate the team store for the Golden Knights at T-Mobile Arena.
On the Friday following the Capitals’ Stanley Cup victory, Fanatics partnered with Uber Eats to deliver merchandise to fans in the DC area. The fanatics sold several items during the six hour period during which they ran the promotion. They also sold championship gear at the Capitals parade on Tuesday.
The increase in merchandise sales makes Washington one of the top ten “hot markets” for fanatics in all sports. The Capitals are the first NHL team in history to make the list. The fanatics refused to say The Washington Post which teams made up the top ten, but confirmed that 2016 World Series champions the Chicago Cubs and 2018 Super Bowl champions the Philadelphia Eagles took the top two spots.
We can’t imagine that the Capitals’ Stanley Cup Championship merchandise sales will slow down anytime soon.
Title photo: Ian Oland