Black Panther also dominates merchandise sales

While Black Panther has been one of Marvel’s most important heroes in the comics for decades, many did not know the character until his introduction to the Marvel Cinematic Universe in. Captain America: Civil War. Almost two years later, T’Challa’s first standalone adventure took its popularity to new heights, with the movie Black Panther taking the world by storm. As well as being one of the most critically-received Marvel films, Black Panther is also on track to make $ 1 billion globally. But it’s not just at the box office that the film is making a splash, as its merchandise sales could reach around $ 250 million this year.

Compared to other Disney family franchises, such as Frozen, Mickey mouse and Star wars, Black PantherThe merchandising content of doesn’t seem like much, but for a superhero movie, especially one based on a character that wasn’t on the mainstream radar, it’s impressive. For example, Black Panther has done wonders for Hasbro, as products such as action figures and masks could net the company between $ 60 million and $ 100 million. CBS News also reports that LEGO, Funko, Fifth Sun and Lexus have all had great success with their Black Panther pushes the products, although the companies don’t provide specific details on what that success translates into dollars.

The MCU has never had a problem producing merchandise for its films, whether it’s products for adults or toys for kids who aren’t quite ready to enjoy the PG-13 tale just yet. . Yet for Black Panther making so much money is testament to how uniquely this film is for the MCU and the superhero genre, but also for the cinematic landscape in general. From its predominantly black cast to the majority of its futuristic-based Wakanda-based action, Black Panther feels really unique, and although for some it is enough to pay to see the movie, as the above information clearly shows, many people are eager to bring home some. Black Panther merchandise too.

While merchandising can be important in ensuring that certain blockbusters are profitable (selling tickets is not always enough), such as Black Panther Closing its fourth week in theaters, it’s obvious the film has its financial bases covered on all fronts. With the film’s merchandising having worked so well, one can only imagine how it will improve for Black panther 2 (which has yet to be officially announced).

Black Panther Still continues its impressive run in theaters, and don’t forget to read our review and the Into 3D guide for the film. T’Challa and several of his Wakandan allies will return for Avengers: Infinity War April 27. In the meantime, you can see what else the MCU has in the works by checking out our guide to the Marvel movies.