Daft Punk found success in the music world after their launch in the 90s and the following decade, and they are still followed by fans all over the world. However, quite recently, the French duo announced their professional separation and the Daft Punk brand was dissolved. Although this may have been bad news for his fans, sales of Daft Punk merchandise saw massive growth following the announcement. The sales figures have been revealed by shopping portal eBay as demand for their product continues to grow.
Daft Punk split leads to significant increase in merchandise sales
Nearly three decades of bringing disco, indie rock, pop and other types of music to its followers, Daft Punk has come to an end. In a short video on their Youtube channel, it was simply announced that the duo’s run had ended 28 years after their formation. This led to fan nostalgia, responsible for the surge in sales of Daft Punk merchandise. It was reported that the increase in the number of sales amounts to 500%, compared to sales during a week before the announcement.
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On top of that, related searches including merchandise, vinyl, headphones, records, t-shirts, posters and flyers have increased by 600%. As the duo retire after a long career in music, their fans search for memories to keep for themselves. While sales of the duo’s merchandise have been going pretty well lately, they will become a source of great interest in the future and will rise in value now that they will no longer be making new music.
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In the Epilogue video from Daft Punk’s Youtube channel, the announcement was made live, before showing rhetorical visuals. The video shows the Due walking across an empty field in their famous outfits and helmets. As they both walk away and keep their distance from each other, they explode. The screen finally reads “1993-2021”, heralding the end of their 28-year journey as the melancholic music sets in.
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