Aaron Donald leads the team
Normally you would expect a quarterback on an NFL team, the player everyone calls the most important guy on the pitch, their field general, to also be the boss. merchandise sales team. And that seems to be the rule of thumb for most NFL teams – quarterbacks sell jerseys.
But not for the LA Rams.
So when the players’ association (the NFLPA, not the league) rpublished his list of the 50 best players At the end of last month detailing merchandise sales for the March 1, 2020 through February 28, 2021 sales period, it seemed somewhat surprising that just one Los Angeles Rams member had managed to carve a spot on this list. – All-Pro defensive lineman Aaron Donald was the 32nd most player-played merchandise sale. Here is the full list: Top 50 NFL Player Merchandise Sales
Unsurprisingly, Tampa Bay Buccaneers quarterback Tom Brady is the undisputed best player in the NFL merchandise. He’s been the Top Dawg on this list for a very long time.
In fact, the top seven positions are all quarterbacks: Brady, Kansas City Chiefs Patrick Mahones, Baltimore Ravens Lamar Jackson, Miami Dolphins Tua Tagovailoa, Green Bay Packers Aaron Rodgers, Cincinnati Bengals Joe Burrow. and Seattle Seahawks Russell Wilson. The top-ranked player is TE George Kittle of the San Francisco Niners and he sits eighth in player sales on the list.
New Rams quarterback Matthew Stafford isn’t in the Top 50 either. . but then neither did their former quarterback Jared Goff, now with the Detroit Lions. And Rams All-Pro defensive back Jalen Ramsey isn’t in the Top 50 either.
Oddly enough, one ex-Ram who manages to carve out a place for himself on the roster is former running back Todd Gurley, barely snuggled up at No.49. I guess the folks in Atlanta buy a lot of jerseys. , especially for a player with a one-year contract on the flip side of his career.
“The NFLPA Top 50 Players List is actually the only verified ranking of all officially licensed NFL branded merchandise sold through online and traditional outlets, as reported by over 75 NFLPA licensees such as Fanatics, Outerstuff, Nike, Fathead, FOCO, and Funko. And sadly, the list doesn’t reveal how many Benjamins, Bitcoins, or some other cryptocurrency the buying public spent on all of this. – by NFLPA press release
But that includes more than sales of gaming shirts. The NFLPA listing includes what are known as all “licensed product categories” including collectible cards, men’s, women’s and youth gaming shirts, t -shirts and hoodies, backpacks, wall decals, pennants, collectible figurines, matted and framed photos, figurines, soft toys, glasses, pet products, and probably a lot of other kitsch stuff too.
For a team that’s so unconventional about their approach to the NFL Draft – trading all of their first-round draft picks every year – I guess it’s not that provocative to learn that merchandise sales of its players could also go against the NFL standard.
And of course, LA Rams merchandise sales may have been hampered by the unfortunate rollout of the new logo and color scheme in 2020 that caused such a backlash from social media.