Black Panther movie merchandise sales are huge

After his third consecutive box office victory, Black Panther is at the top of the cinema world, attracting $ 501.7 million in the domestic market and an additional $ 403.4 million in international markets, for a worldwide total of $ 905.1 million, the plateau of $ 1 billion. dollars getting closer and closer. While Black Panther is a real box office blockbuster, it also makes a lot of money in merchandise sales. New Report Says Disney Could Raise Over $ 250 Million From Black Panther– related products this year.

Although this figure is certainly far from being in the vicinity of sales of derivative products for Star wars or even other popular Disney brands like Frozen and Mickey and his friends, it’s still “pretty respectable,” according to Karina Maslova, editor-in-chief of Licensing Letter. She adds that, “We really don’t see this happening often,” referring to a movie like Black Panther suddenly, “explode like that.” The $ 250 million estimate does not include products that Disney itself sells, or unofficial products that others sell on sites like Etsy.

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The success of Black Panther even has popular toy maker Hasbro upping its estimates for Black Panther income from goods. Stephanie Wissink, analyst for global investment firm Jeffries, recently sent a note to clients in which she raised her estimates for Hasbro’s Black Panther merchandise sales of $ 60 million to $ 100 million, due to retailers “aggressively chasing inventory”. Here’s what she had to say in her recent note to clients, where she suggested clients buy Hasbro stock.

“Interestingly, we’ve heard that Hasbro is one of the few licensees with in-depth consumer information indicating resounding success. They built a robust product line to support the film based on this information. more dependent on the collective trust and enthusiasm of retailers. I would say Hasbro was more bullish than the market and they were right.

A spokesperson for Hasbro, based in Pawtucket, Rhode Island, declined to comment Black Panther Sales. Fifth Sun t-shirt maker has a license to manufacture Black Panther t-shirts and, according to its website, eight of its top 10 selling shirts are Black Panther shirts. Lexus also launched its new vehicle, “The Black Panther Custom LC,” with an advertising campaign that began during the Super Bowl, with a Lexus spokesperson revealing that this new car is currently arriving at dealerships. LEGO also sells two Black Panther sets while Funko also has a license for Black Panther merchandise, but spokespersons for both companies have declined to comment on their sales so far. Here’s what Hal Vogel, Managing Director of Vogel Capital Management, which tracks the entertainment industry, had to say about the Black Panther merchandise.

“Merchandise sales can contribute significantly to profitability, but it depends. (It) plays some role in thinking about sequels, but in this case, success is important enough that no matter what. the amount of merchandise sold. This is not the case. a swing factor. “

As for a Black Panther sequel, although one has yet to be officially announced, a sequel is almost certainly inevitable, given the incredible success of this film, which debuted in February, a month that doesn’t host too often box office blockbusters. You can go to CBS News for their report on the Black Panther merchandise. The film is expected to cross the billion dollar mark at some point this week or weekend as well.

Subjects: Black Panther


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