10 Most Lucrative WWE Merchandise Items

For decades, WWE has held a masterclass on how to ensure live fans have a fantastic time and also have as many opportunities to spend their hard-earned money on WWE merchandise as possible. WWE merchandise is not only a fantastic source of revenue for the company, but also an opportunity to experience just how overtaken a talent the WWE Universe is.

While many of the items on this list come as no surprise, you might be shocked to learn that t-shirts only take up two spots on this list.

Let’s find out what else WWE fans have been spending their money on over the past calendar year.

John Cena “Signature Series” Spinner Championship Replica Title

  • Estimated units sold: 1,000
  • Estimated earnings: $399,990

The spinner championship has always been a point of contention for classic WWE fans and in this John Cena signature version, it tops it. This championship features the WWE Championship spinner, but the black leather has been replaced with a bright orange, with “The Champ Is Here” on the back and “Hustle, Loyalty, Respect” logos beside it.

While many Championships are a nod to tradition, this one really went full Cena, even sporting a camo print on the inside of the leather.

Much like his in-ring career, splitting the fan base has paid off for John Cena, with that championship title taking the tenth spot on our best-selling list and also providing a surprising entry for our number nine.

John Cena United States Spinner Championship Replica Title

John Cena United States Spinner Championship Replica Title

  • Estimated units sold: 900
  • Estimated earnings: $404,991

Relive John Cena’s first foray into rotating titles with his unique take on the United States Championship. While many would expect Cena’s WWE Title to be higher up the list, many believe the American spinner actually looks better and paying customers seem to agree.

It was in December 2004 that Cena first launched this interesting version of the historic United States Championship. It features all things Cena, with the American flag, his original “Word Life” slogan, and lots of bling all wrapped up in a sleek circular design.

Authentic The Bloodline ‘We The Ones’ T-Shirt

Authentic The Bloodline 'We The Ones' T-Shirt

  • Estimated units sold: 27,100
  • Estimated earnings: $406,500

Recent years have seen the absolute dominance of The Bloodline. It’s no change for WWE’s top talent Roman Reigns, but it has seen his cousins, Jimmy and Jey Uso, step up to the main event stage regularly.

For the first time, The Usos join Reigns on the best-selling list, proving that when it comes to merchandise, the combined effort of a faction can yield better results than individual parts.

This Bloodline shirt is the top-selling item associated with the tribal leader and fetched an impressive $406,500 from 27,100 units.

John Cena ‘Earn The Day’ Authentic T-Shirt

John Cena 'Earn The Day' Authentic T-Shirt

  • Estimated units sold: 25,000
  • Estimated earnings: $425,000

It’s no surprise that Cena earns multiple appearances on this list.

Having followed in The Rock’s footsteps, transcending the world of pro wrestling and into movies, it can sometimes be easy to forget just how dominant Cena’s run to the top was. Even Ric Flair himself touts Cena’s run as the most successful of all time and it’s been backed up by 20 years of brightly colored t-shirts emblazoned with his iconic slogans.

The Earn The Day shirt is no different and perfectly on Cena’s brand, with its cartoonish depiction, bright green color and “U Can’t See Me” branding on the back. It’s no surprise that this shirt made the list. Although it sold slightly fewer units than its Bloodline counterpart, Cena’s slightly higher price tag allowed it to sneak into seventh place, proving that it’s all about margins.

WWE Million Dollar Championship Replica Title

WWE Million Dollar Championship Replica Title

  • Estimated units sold: 1,600
  • Estimated earnings: $559,984

In the words of the man himself, “everyone has a price”, and it seems that in this case the fans were more than happy to shell out the cash.

This unique and timeless piece had several short stints as an active championship from 1989 until last year when it was retired by Cameron Grimes in NXT. The title is often used to give rising superstars a boost, including Steve Austin as he transitioned from the Ringmaster to his Stone Cold persona.

This replica title is so popular with fans that it elevated The Million Dollar Man to become the 12th best selling merchandise for WWE yet again. Not bad for retiring as a competitor in the ring 29 years ago!

The Rock “Brahma Bull” Replica Championship Belt

The rock

  • Estimated units sold: 1,600
  • Estimated earnings: $559,984

This intriguing title often raises questions from fans about when it was commissioned and if it was intended to be used on WWE television. In a interview with reigning championship expert Dan van Alstit has been confirmed that longtime WWE belt maker Joe Marshall actually made this belt for The Rock, with the intention of using it.

For years, this belt had remained an urban myth until WWE confirmed its existence by displaying it and its WrestleMania Axxess story.

In 2018 it was initially reported that the belt had been lost in the post, before The Great One himself confirmed in a Twitter exchange that the belt had been made, but they decided not to use it. as it was considered a copy of Steve Austin’s “cool skull belt”. ”.

If you can look past the central bull piece, this title perhaps most closely resembles the modern circular tag belt design that WWE has been using since 2010.

Despite its basic appearance, the Brahma Bull Championship is tied to the iconic Million Dollar Championship, which perhaps illustrates the power of The Great One’s brand and fan base.

WWE Championship Spinner Replica Title Belt

WWE Championship Spinner Replica Title Belt

  • Estimated units sold: 2,200
  • Estimated earnings: $725,978

After beating JBL at Wrestle Mania 21it wouldn’t be long before the leader of the chain gang was looking to put his “turn” on the WWE Title, literally.

As JBL tried to put a stop to the proceedings and protect the honor of the prestigious undisputed championship, Cena literally dropped, and I quote, “guts” on Bradshaw from the ceiling before celebrating with his new championship to the rapturous applause of the live crowd.

An impressive third release for Cena on this replica championship list, the original spinner design won 3rd place, generating and estimated $725,978 for the company.

As mentioned earlier, spinner titles always divide audiences and upset the vocal minority, but numbers don’t like and numbers don’t lie and making the spinner title a goal is best for business.

While other stars such as Edge and The Miz have had their influence on the appearance of titles at times, this title was the centerpiece of the John Cena era and is a staple for his loyal fan base.

Stone Cold Smoking Skull Championship Replica Title Belt

Stone Cold Smoking Skull Championship Replica Title Belt

  • Estimated units sold: 2,800
  • Estimated earnings: $839,972

It’s very rare that a superstar can get bigger than the company, but no one has had hotter years than Stone Cold Steve Austin.

With that in mind, it’s only fitting that the Rattlesnake would receive his own custom title of champion.

Legend has it that Austin got the title without the knowledge of the office, initially putting him in hot water to “go into business for himself.” However, it didn’t take long for the office to realize that it was also great business for WWE, with this championship eventually becoming the second highest-grossing championship title.

While it may have come as a shock to management at the time, it makes perfect sense for Stone Cold’s character to turn his back on tradition and chart his own course, complete with his own custom championship.

It seems fans and their wallets agree!

Alexa Bliss ‘Lilly’ Plush Doll

Alexa Bliss and Lilly

  • Estimated units sold: 28,000
  • Estimated earnings: $863,712

Since 2021, Alexa Bliss has become the top merchandise seller on the active list.

It may surprise some of our readers, but the Lilly plush doll has become such a hit for the company, that only one old legend could keep Bliss from taking the top spot.

It proves that not only was his allegiance to The Fiend a stroke of creative genius, but also that WWE fans crave variety in their merchandising.

Lilly sold 28,000 units at $30 each, garnering about half of its total sales, totaling $1.6 million.

Stone Cold Steve Austin Legacy Championship Collector’s Title

Stone Cold Steve Austin Legacy Championship Collector's Title

  • Estimated units sold: 1,600
  • Estimated earnings: $1,359,984

It may surprise some to learn that the top-selling replica championship for WWE is a title that didn’t even exist. Well, in that case, the $1,359,984 it brought the company is indeed the end result that puts this collectible title designed to celebrate 25 years of Stone Cold right at the top of the list.

It’s a must have for Austin fans, with his name etched into the leather in the same style as it appeared on his vest. His catchphrases appear in references throughout, but in a way that’s subtly stone cold compared to the overtly decorated John Cena championship.

The revenue generated by this title shows just how above Steve Austin was, that is, if his recent WrestleMania main event wasn’t enough to convince you.

In terms of layout, this piece is actually quite similar to the current WWE Championship, which left fans wondering if it would have been the modern equivalent of the Smoking Skull Championship, if Steve Austin had a longer run. long at the top in recent years. .